BUS 312 Marketing Research

In this course students learn how organizations use marketing research data to inform business decisions. Through readings, lectures, and hand-on activities, they learn how to create research proposals, gather data, and conduct basic analysis of qualitative and quantitative data. Additionally, they learn to make recommendations based on research results. Topics include: defining the research problem, research methods, sampling design, data collection, and data analysis. Prerequisites: 24 credits completed, BUS 253, BUS 280 or MAT 184 or SOC 288