BUS 253 Principles of Marketing

Through this course students learn how marketers create, communicate, and deliver goods and services that have value for their customers. By the end of the course students should be able to define core marketing concepts. Additionally, students will learn to apply these concepts through a variety of hands-on activities. Topics include: product development, pricing strategies, distribution strategies, marketing communications, marketing research, and consumer behavior. Prerequisites: 24 credits completed. (L10)