BUS 422 Sport Marketing

This course is designed to apply marketing principles to the area of sport, sport events and sport products. Sport marketing presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products. Marketing strategies included sales, promotions and advertising of sport will be emphasized. Prerequisites: BUS 253 or BUS 247.