BUS 353 Marketing Management

This course is designed to provide students with skills in marketing decision-making from a strategic standpoint. Emphasis will be on strategic market planning involving product development, pricing, promotion, and distribution strategies. Topics will also include internal organizational analysis, market measurement, forecasting, and analysis, environmental and competitive analysis, and current issues in marketing. Case analysis or marketing plan development will be utilized as a teaching tool. Prerequisite: BUS 253.