2012-2013 Undergraduate Catalog

General Business with an Emphasis in Marketing

Total GEC Courses (44-47 hours)
Total Required Business Core Courses (48 hours)*
Total Required Marketing Courses (15 hours)*
Total Required Business Electives (9 hours)*
Total General Electives (4 hours)*

* indicates all courses require a "C" or higher. GEC courses that require a "C" or higher are ENG 101, ENG 102, MATH 110, MATH 111, and MATH 121.

120 minimum hours required for graduation.

Degree Requirements

Area I - Foundation Skills - 2 hours

FSL 101Foundations of Scholarship and Learning

2

Rhetoric and Communication - 15 hours

ENG 101English Composition I

3

ENG 102English Composition II

3

SPEE 220Fundamentals of Speech

3

SPAN 111Elementary Spanish I

3

SPAN 112Elementary Spanish II

3

ENG 101 and ENG 102 must be completed with a grade of "C" or higher.

Mathematics - 3 or 4 hours

Choose one mathematics course below:
MATH 110Mathematics for the Liberal Arts

3

MATH 111College Algebra

3

MATH 121Calculus I

4

The chosen Mathematics course must be completed with a grade of "C" or higher.

Arts and Humanities - 3 hours

Choose one of the courses below:
ART 191Enhancing Art Understanding

3

ENG 210Introduction to Film Studies

3

MU 129Music Listening

3

PHIL 201Introduction to Philosophy

3

THR 100Introduction to Theatre

3

Literature in English - 3 hours

 

ENG 215Introduction to Literature

3

ENG 216Topics in Literature

3

Area II - Social Sciences - 6 hours

 

ECON 241Principles of Macroeconomics

3

ANTH 210/SOC 210Cultural Anthropology

3

PSY 201General Psychology

3

PSY 211Psychology of Human Growth & Development

3

SOC 221Introduction to Sociology

3

Area II - History - 6 hours

 

HIS 191World Civilization to 1500

3

and

HIS 192World Civilization since 1500

3

or

HIS 201History of the United States I

3

and

HIS 202History of the United States II

3

Area II - Natural Sciences - 8 hours

BIO 100Principles of Biology

4

or

BIO 111General Biology I

3

and

BIO 111LGeneral Biology I Lab

1

Chemistry or Physical Science - 4 hours

 

CHEM 103Fundamentals of Chemistry

3

and

CHEM 103LFundamentals of Chemistry Lab

1

or

CHEM 111General Chemistry I

3

and

CHEM 111LGeneral Chemistry I Lab

1

or

PS 100Physical Science

4

 

Required Business Core Courses - 48 hours

All required Business core courses must be completed with a grade of "C" or higher.
ACC 211Principles of Accounting I

3

ACC 212Principles of Accounting II

3

BUA 101Introduction to Business

3

BUA 251Business Communications

3

BUA 340Legal Environment of Business

3

BUA 365Quantitative Methods I

3

BUA 496Business Policy

3

CIS 170Intro to Microcomputer Applications

3

CIS 300Principles of Information Systems

3

ECON 242Principles of Microeconomics

3

FIN 301Money and Banking

3

FIN 449Business Finance

3

MGT 363Principles of Management

3

MGT 460Business and Society

3

MGT 485International Business

3

MKT 362Principles of Marketing

3

Required Marketing Courses - 15 hours

All required Marketing Courses must be completed with a grade of "C" or higher.
MKT 384Personal Selling

3

MKT 386Advertising

3

MKT 401Consumer Behavior

3

MKT 450Services Marketing

3

MKT 490Marketing Management

3

Required Business Electives - 9 hours

See the course descriptions to choose three courses designated as ACC, BUA, CAI, CIS, ECON, FIN, MGT or MKT at the 300 level or above. All required Business electives must be completed with a grade of "C" or higher.

General Electives

Select sufficient courses from any academic discipline to bring the total hours for graduation to a minimum of 120 hours.  General electives must be completed with a grade of "C" or higher.